How to Use Social Media to Attract Candidates
Today, social media has dominated the online sphere. With most candidates using social media for interaction with brands and people, a majority of businesses have moved to the digital sphere. Social media has even become a tool for employers to use to find and attract candidates. In fact, in an article by Clutch, they reported that more than 1 in 10 candidates found their current role through social media.
When you post open positions, it's common for candidates to look at a company's social media before applying. According to CareerArc, 55% of job seekers find social and professional networks to be the most useful resource during a job search. If you take advantage of social media, you can sell your company and attract potential candidates.
Use your social platforms to showcase why your company is the best place to work. Candidates find a company's culture and values as some of the most important aspects to consider before applying or even accepting a position. By promoting a positive work culture through team photos and staff spotlights you can show why people love working for the company.
Along with having a strong job description, you want to make sure that your staff is promoting the job openings (especially members of the team hiring), this can help expand the candidates you receive and it gives employees an outlet to promote their love for the company.
Social media is all about interaction with people. As a brand, you want to communicate with your followers and highlight why people should want to work for your company. By doing the above, you will help attract more candidates who will most likely be excited about the opportunity.
Looking to take the time out of hiring and get back to the work you love? Connect with Nexus Staff and we'll take the stress out of finding qualified candidates. We'll tailor the experience to fit your exact needs and use the latest in market data to connect you with your perfect match. Make an appointment today to get started or click the image below to learn more about our free job market analysis.
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